CREATIVE PORTFOLIO
han_sartori@hotmail.co.uk / 07539202446
Strategic and creative Marketing & Communications leader with 8+ years’ experience delivering high-impact, audience led campaigns across scripted content, broadcast, digital and social platforms. Proven at shaping compelling narratives for premium content, leading creative development from concept to delivery, ensuring campaigns resonate culturally and emotionally with audiences. Experienced people leader with strong agency and stakeholder management skills, comfortable operating at pace and presenting to senior leadership.
Key Achievements
- Developed and executed a large-scale brand and broadcast campaign spanning 450+ TV and radio channels, delivering 42.5 million estimated impressions and significantly boosting brand visibility across key markets
- Awarded JCB Marketing Person of the Year 2022, recognised for exceptional campaign leaderships and strategic executions
- Directed the launch of multiple major global product launches, contributing to JCB’s record breaking revenue in 2022 & 2023
HANNAH SARTORI
Creative Marketing Professional
Career Highlights
In January 2026, we launched ‘You’re Next 2.0’ following the success of last year’s campaign. After proving the concepts effectiveness through engagement and RIO, I was given a much bigger budget to develop a bigger, and ever more impactful campaign. After nearly a year of planning, development and creation, the campaign is now live across National TV Advertising, social media, Youtube/digital/print adverts and web - showing JCB’s innovative solutions to a problem that affects millions of road users every day.
Behind The Scenes
2025
'YOU’RE NEXT’ CAMPAIGN
Potholes are an ever-growing problem in the UK that impact all road users from drivers to cyclists. The repair backlog is estimated to cost over £14 billion, JCB has a solution that quickly fixes potholes permanently at a fraction of the cost.
In 2025, I led a multi-audience level campaign targeting MPs & Councillors, Fleet Managers & Procurement Officers, alongside the general public, to highlight the problem and gently position JCB as the ideal solution.
As part of this campaign, it was important to showcase our solution to the general public. We formed the ‘Pothole Partnership’ with other respected stakeholders such as The AA, British Cycling and the Motorcycle Council to stand together on this fight against potholes. By forming an alliance, we worked together moving towards one common goal - repairing potholes, permanently. Our campaign resulted in broadcast and radio coverage on over 450+ TV and radio stations with 99% of all coverage directly referencing the JCB Pothole Pro and 95% of TV coverage also showing supporting video footage of the machine.
To support the broadcast and press activity surrounding this, I led the creation of the ‘You’re Next’ campaign, which was very successful across social, digital, print and TV Advertising on Channel 4.
In January 2026, we launched ‘You’re Next 2.0’ a follow on campaign as a result of the success in 2025. After proving the concepts effectiveness through engagement and RIO, I was given a much bigger budget to build a bigger, and ever more successful campaign.
2026
Leading this campaign has been one of the highlights of my career so far. From the earliest concepts drawn on scraps of paper, to approving the final edit, I’ve lead every element of this campaign from developing the carefully positioned strategy behind the concept, crafting the visual narrative and developing the messaging. Building an impactful campaign around the headline ‘You’re Next’, cutting through the noise, turning a national frustration into a powerful call to action. It’s direct, it’s impactful and it position JCB as the game-changer Britain’s road desperately need. This video behind the scenes video offers a little insight into the process behind the advert, highlighting the scale of this project.
The original 2025 ‘You’re Next’ campaign was designed to support the broadcast and press activity surrounding the wider National Pothole Day activity. I led the creation of this campaign, from initial concept mock ups to final execution.
After proving to be effective as a social media campaign, in May 2025 I was given the go ahead to develop the concept further developing a targeted advert which was placed on Channel 4’s online streaming service, 4OD.
Below, are the original 3 part social videos that played a vital part in the original campaign that went line in Jan 2025.
2023
FASTRAC ICON LAUNCH
The launch of the JCB Fastrac iCON represented a defining moment for the JCB brand - the biggest agricultural launch in over a decade. Tasked with revolutionising the iconic Fastrac tractor, the challenge was to communicate innovation while respecting a product with deep heritage.
I led the creative direction of the launch, developing campaign lines and visual concepts, art directing the studio and application shoots, as well as overseeing the production of all launch communications. From printed brochures, website, social content, to a live streamed launch event that brought the iCON concept to life - I created a clear, confident and future-focused campaign that resonated with modern farmers.
The Fastrac iCON didn’t just launch - it set a new benchmark in agricultural machinery, becoming one of the most celebrated tractors of its generation. As creative lead on this project, my strategic vision helped elevate the product from engineering breakthrough to international industry recognition. The product won numerous awards including ‘Sustainable Tractor of the Year’ in 2023.
2021
DRIVE RESULTS CAMPAIGN
Whilst working as UK Marketing Manager at Goodyear Tyres, I launched the ‘Drive Results’ Campaign focusing on saving costs and optimising efficiency.
In recent years, commercial fleets are now more than ever looking for ways to run their operations more efficiently and improve customer satisfaction by minimising the downtime of their trucks, lowering their carbon footprint and managing overall costs.
The ‘Drive Results’ campaign was built around field data and core savings in terms of fuel efficiency, increasing uptime, managing costs and reducing admin. Using testimonials and customer case studies to highlight the reliability and efficiency of Goodyear Tyres along with the Tyre Pressure Monitoring System that informs the fleet manager of any maintenance needed before an incident occurs, maximising uptime.
This campaign was particularly impactful through COVID, where lorry drivers and commercial fleet was crucial to transporting supplies up and down the country as quickly as possible. The campaign resonated with it’s audience and it became a best practice example before being adopted and rolled out across Europe. I also received a ‘Directors Award’ for my contributions to the success of this campaign.
Career Timeline
2021 - 2022
JCB
2022 - Present
ALDI
2018 - 2021